Laakkonen GreenDrive is Laakkonen’s new insignia for cars that are low emission and represent sustainable values. We designed a logo reveal video for GreenDrive, to be first presented at the Autoilun ja liikkumisen tulevaisuus 2019 exhibition. The video was produced in two versions, with a both a wintry and a summery atmosphere. #älykäsautoilu http://www.laakkonen.fi/nostot/greendrive/
We produced a TV spot for Laakkonen’s car event Merkkipäivät in the autumn of 2018. The ad ran on the Nelonen channel. This time, the advertising campaign’s gear shift knob main character was seen net fishing, aptly-dressed, for offers. The campaign was also featured on social media and outdoor screens in the Jumbo shopping centre among others.